Ownership: Private
Headquarters: Cambridge, MA
Deliery Model: On-premise Software
ATG Pricing: N/A

ATG CRM Key Strengths

  • Provider of eCommerce and eService CRM solutions
  • Offers a full suite of customer service and eService applications, optimized to facilitate
    the online sales experience for customers.
  • Robust knowledgebase and the scalable email response product,

ATG CRM Features:

  • Customer Experience Management
  • Commerce
  • A/B Split Testing
  • Commerce Search
  • Merchandising Management
  • Agent-Assisted e-Commerce
  • Live Chat
  • Outbound Marketing and Proactive Service
  • Customer Assisted Service
  • e-Mail Response Management
  • Customer Self-Service
  • Help Desk
  • Peer-to-Peer Support
  • Reporting/Analytics

About ATG

Today, the number of companies that understand how to stage impressive experiences for their customers are few. ATG WisdomTomorrow, those that don’t get it right will struggle. In a world where products and services can be quickly copied and improved by your competitors, the kind of customer experience you deliver remains the true differentiator that will determine whether you keep or lose your customers.

Staging a customer experience absolutely requires the very human art of creativity. No software can replace that. But having the right tools to support that creativity is paramount.

Enter ATG Wisdom, ATG’s strategy for enabling organizations to deliver a seamless, consistent, and compelling experience to every customer and segment, quote1across channels and throughout the customer lifecycle. Wisdom breaks down the traditional silo-based approach to commerce, marketing and service by informing every customer interaction with comprehensive, contextualized insight into the customer’s history, preferences, and activities across the enterprise. The result: every interaction becomes more relevant, efficient, and mutually rewarding.