When it comes to sales force automation (SFA) and customer relationship management software (CRM), most offices will find the Microsoft Dynamics CRM a superior product to the SalesForce.com CRM. Why? Take a look below to understand why most offices will prefer Microsoft Dynamics over SalesForce.
The vast majority of modern offices use Microsoft products already. For sales teams already accustomed to using Microsoft Outlook for email and scheduling, Microsoft Dynamics CRM integrates smoothly with Outlook. SalesForce, on the other hand, offers no native Outlook interface. When a long learning curve can slow your team’s productivity – and thus your sales – Microsoft Dynamics CRM offers a familiar Microsoft interface which your team will already be used to.
Microsoft Dynamics CRM Pricing vs. SalesForce.com Pricing
Furthermore, despite the fact that Microsoft matches SalesForce point-for-point on every feature, and in certain ways is more customizable than SalesForce, SalesForce is nevertheless far more expensive than Microsoft Dynamics CRM. The SalesForce.com Group Edition for five users is a whopping $1,200 per year, while the comparable Microsoft Dynamics CRM Online Professional Plus costs only $708 per year. Given the comparable features but the far more expensive price, it’s no wonder that Nucleus Research reports that 38% of SalesForce.com customers are planning to or would consider moving to a different CRM solution.
Features of Microsoft Dynamics CRM
Microsoft Dynamics CRM includes the following features:
- Your choice of a hosted CRM, on-premise CRM, or hybrid xRM deployment model
- Web browser interface
- Unlimited users (compare to only five users allowed in the SalesForce.com Group Edition)
- Mass email tools
- Microsoft Excel integration (not available in any of the SalesForce.com editions)
- Microsoft Word integration
- Offline data access (Online Professional Plus edition only)
Summary: SalesForce.com Isn’t All Bad, But Microsoft Dynamics CRM is Better
Without doubt, the SalesForce.com applications are good tools for any sales team. With strong partner relationship management capabilities, sound customer service support, and deep SFA tools, SalesForce.com is certainly better than many CRM and SFA applications available in the market today. SalesForce.com’s applications are scalable, reliable, and easy to connect to other applications.
However, SalesForce.com has many limitations that make Microsoft Dynamics CRM a better value for most offices. SalesForce.com only allows for the SaaS deployment model, so hosting SalesForce.com locally is not an option. SalesForce.com is also weak in the areas of marketing, field service, customer analytics, and eCommerce.
Additionally, SalesForce.com is more difficult to integrate with the Microsoft tools you’re already using. With no integration of Microsoft Excel, and integration with Microsoft Outlook only with the plugin, SalesForce.com is understandably less compatible with Mircosoft Office than Microsoft’s own product. Given these limitations, along with the aforementioned higher price, most offices will find Microsoft Dynamics CRM to be the preferable solution for their CRM needs.